Head of Marketing

Permanent employee, Full-time · London

About Userlane

Userlane helps organizations stop wasting money on software training that doesn't work. Our technology shows large enterprises where applications drain training and support resources, then delivers AI assistance that reduces costs and helps people get work done.

The role

Own marketing strategy and execution for the company. Build pipeline through field events, partners, and campaigns that drive measurable results. You'll shape how we position ourselves in the market and work directly with the leadership team to scale what works. You'll lead a small team plus freelancers, agencies, and AI agents to deliver outcomes that matter.

Your mission

What you'll do

Build the annual marketing plan and quarterly execution roadmap
Run field events that generate qualified pipeline
Write positioning that makes our value clear to buyers
Own the metrics: pipeline, conversion, revenue impact
Partner with Sales to understand what closes deals and what doesn't
Work with Product to launch features that customers actually want
Build customer stories and case studies that help prospects make decisions
Manage a team of 2-3 people plus external resources and AI tools
Test campaigns and scale what works

Your profile

What we're looking for

7+ years in B2B software marketing with proven results
You've built campaigns that generated measurable pipeline
You've run field events that drove revenue
You write clear, simple copy that buyers understand
You know how to work with and enable Sales
You use AI tools to work faster and smarter
You've managed small teams and external resources
You've built programs yourself, not just managed them

This role is for you if

You ship work that moves the business
You care about outcomes, not process
You figure out what works and do more of it
You work fast and iterate based on results
You own marketing for the company
You shape go-to-market strategy with the CRO, then execute it
You build from the ground up with proven patterns to guide you
You want to see direct impact on pipeline and revenue

What's in for you

Team & Culture: A high-performance culture with world-class leadership and a fun, engaged, motivated, and diverse team with people from over 20 countries.
Market: Userlane is among the global leaders in the young and rapidly growing Digital Adoption industry.
Growth: We take you and your development seriously. Take over responsibility from day one and have a real impact. In addition, we offer regular in-house training on diverse topics.
Benefits: We offer benefits related to Savings and Security, Health and well-being, and Lifestyle and Leisure

How to apply
Send your CV and answer one question: What's one way you've used AI for marketing work that most marketers still do manually?

Work Location & Travel

This position can be based in London or remote (within the UK or EU).
Please note that regular travel to Munich (approximately 1 week per month) is required for in-person collaboration and team meetings.

Apply for this job

Thank you for your interest in working with Userlane. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to jobs@userlane.com.